Qué Bonito Que Vinieras
Visual system for the theatre play Qué bonito que vinieras, including poster, flyer and digital promotion.
the challenge.
The play demanded a visual identity able to hold two forces at once: spectacle and intimacy.
the process.
A dual poster approach was developed as the core system, then expanded into a consistent set of applications: poster, flyer and digital assets. Typography, composition and colour were tuned to keep the two tones distinct while remaining recognisable as one identity.
Two posters for a multifaceted piece:
immediate impact on one side, emotional resonance on the other. The contrast reflects the tension between spectacle and intimacy.
the outcome.
A dual visual system that reflected the play’s layered narrative. Unexpected demand for merchandise extended the project beyond its original scope.