Passos, a campaign.
A multi-channel campaign designed to recruit new students for the summer term, connecting dance, education and social transformation.
Breve
Diseño visual, campaña, materiales de marketing y redes sociales. Esta campaña encarna la valentía, el aprendizaje y la sabiduría, simbolizados por la danza como fuerza de impacto social. El arte transforma culturas, y detrás de esta campaña hay personas que se esfuerzan por bailar al ritmo del éxito a través de la educación.
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the process.
Print and digital campaign developed across billboards, marketing materials, visual identity and a responsive landing page, using ballet as a metaphor for discipline and education.
All 5,000 places were filled. The campaign generated strong citywide attention, high public engagement and a 32% growth across social media, reaching over 15,000 followers.